Hello @kartik,
Single quotes are escaped by doubling them up, just as you've shown us in your example. The following SQL illustrates this functionality. I tested it on SQL Server:
DECLARE @my_table TABLE (
[value] VARCHAR(200)
)
INSERT INTO @my_table VALUES ('hi, my name''s edureka.')
SELECT * FROM @my_table
Results
value
hi, my name's edureka.
Hope it helps!!
ThanK you!!