Here's how I would go about choosing which project to prioritize when there are several projects with high ROI potential:
Evaluate Alignment with Business Goals - Begin by evaluating how well each project aligns with the company's overall strategic objectives. The project that best supports these objectives should be prioritized.
Consider Potential Impact - Examine the potential long-term impact of each project. Which one has the greatest likelihood of creating sustained value or fueling growth?
Assess Resource Requirements - Assess the resources (time, finance, and labor) each project entails. If one project is less resource-intensive but offers high ROI, perhaps it can be a candidate to tackle first.
Time Sensitivity - Look at the timeline and urgency of each project. If one project must be finished sooner to take advantage of a market opportunity or regulatory window, then perhaps it must be prioritized.
Risk Assessment - Assess the risk of each project. A more profitable project that is also more risky might be more cautiously evaluated.
Stakeholder Input - Get input from important stakeholders, so you know what they value most and any restrictions you might have overlooked.
By balancing these variables, you can rank projects by value delivered and ensure that resources are being used as efficiently as possible.