How do you create buy-in for a project facing internal opposition

Question

I’m curious about how to create buy-in for a project, especially when there’s internal opposition. What’s the best way to convince key people that the project is worth pursuing, and how do you handle concerns that come up along the way? How do you ensure that the team or leadership sees the project as valuable, even when there’s resistance?

Answer 1

Developing buy-in on a project with internal resistance can be daunting, but I would do it this way:

Understand Concerns - Begin by really listening to the naysayers. Listen to their concerns, and once they finish, openly address them-always showing that you value their opinion. 

Highlight the Value - Speak clearly about the value of the project, highlighting how it aligns with business objectives and how it will benefit positively.

Involve Stakeholders Early - Engage key people early. This makes them feel part of the plan and allows them a contribution opportunity, which often culminates in more buy-in.

Demonstrate Quick Wins - Provide quick, initial wins that show the promise of the project and win over those who are doubtful.

Be Transparent - Reveal the risks and challenges clearly but also provide solutions for how to address them. Transparency builds trust and credibility.

Build on Champions - Identify champions within the company who will assist in promoting the project and selling others on its value. 

By meeting the concerns head-on, demonstrating worth, and developing trust, resistance can be conquered and buy-in established for the project.