My secret game will not print out you win only You lose I can t figure out what I am doing wrong

Question

secret_word = "giraffe"
guess = ""
guess_count = 0
guess_limit = 3
out_of_guesses = False

while guess != secret_word and not(out_of_guesses):
if guess_count < guess_limit:
guess = input("Enter guess: ")
guess_count += 1

else:
     out_of_guesses = True
    if out_of_guesses:
print("Out of Guesses, YOU LOSE!")
else:
print("You win!")